Search Engine Optimization (SEO) Strategy with Webmaster Tools

Search Engine Optimization (SEO) Strategy with Webmaster Tools

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How to Rank higher and get more visitors to your website

Getting indexed

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links. Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click; this was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Creating a SEO strategy (with Webmaster Tools!)

Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog.

The video covers these high-level topics (and you can skip to the exact portion of the video that might be of interest)

Visit official Google Webmaster Central blog page | Youtube link

Written by Maile Ohye, Developer Programs Tech Lead

Search Engine Optimization (SEO) Strategy with Webmaster Tools